Understanding Email Marketing and Winning more business http://www.business2community.com/email-marketing/email-marketing-understanding-your-success-and-winning-more-0531977
Email Marketing News from the BBC http://newsvote.bbc.co.uk/email/news
Send Email the Right Way http://www.constantcontact.com/email-marketing
Business Mailing Lists with E-mail Addresses
Business mailing lists with e-mail addresses are among the best marketing tools in today’s competitive field of business. When a business opportunity suddenly avails itself, an investor is able to take full advantage only when it is possible to reach potential and existing clients in the fastest time possible. An e-mail list, therefore, comes in handy, as it helps in instant communication. In fact, it is possible to tell, within no time, if the mail has effectively reached its intended destination or not.
Here are other advantages of business mailing lists with e-mail addresses:
• Taking relatively little time
It takes only a few clicks of a button to send communication to customers, suppliers, business associates and other stakeholders, when using an e-mail list. So the business saves time, and that, obviously, translates into improved efficiency.
• Easy to handle
It is easy to retrieve e-mail addresses of customers and other business partners from a ready contact list, and just as easy to make a suitable mailing list. Having business mailing lists with e-mail addresses conveniently helps investors reach out to potential clients, without the need to call at their premises in person. It also allows for a form of communication with guaranteed integrity.
• Low cost
Usually, the alternatives, which involve postage and manual mail delivery, make a big part of company overheads as they do not just require many employees to effectively do the job, but also envelopes, postage charges and courier charges. On the contrary, business mailing lists with e-mail addresses can be used by a single employee to deliver messages to a long list of people at no extra cost.
• Easy monitoring
Delivery of a message is only helpful if the intended recipient actually reads the message. Therefore, when a good number of the people on the mailing list open their mail, something that is easy to monitor when using a good e-mail marketing platform, it is a sign that the people are eager to hear what the sender has to say. This is different from other forms of mail delivery where it is difficult to tell who read the mail and who did not. Thereafter, a business owner can link subsequent transactions to individuals on the e-mail list and make informed decisions regarding the customers that are worth following up.
See Videos of our latest lists as follows:
• More personalised than twitter, Face Book and the rest of social media
Though different forms of social media play a role in communication, a nicely compiled e-mail list helps address different demographics better than any other means of communication. For example, a well crafted message can be sent to a certain age group; gender; locality; and so on, with a great chance of being positively received. The fact that personalised messages can be sent out in bulk is very convenient. As such, a good mailing list is something successful businesses find useful in enhancing their marketing.
• User friendly
Almost everyone who has basic computer literacy can read and respond to e-mail, something that cannot be said about twitter and other forms of social media. This means that any investor can secure a mailing list and rely on it to reach a great number of people irrespective of the size or type of business.