Pod Lot

• On Demand Marketing Automation
• SaaS Marketing Automation
• Marketing Campaign Management
• Customer Analysis
• Marketing Resource Management
• Marketing Analytics
• Customer Data Integration
• Customer Database Management
• Database Marketing Services
• On Demand Marketing Automation

Any good marketing campaign is built on a foundation of customer knowledge. If you don’t know who your target customers are, how to reach them, whether your products fit their needs, and a host of other key pieces of data, then your marketing campaign is unlikely to be efficient or successful.

Generally, market research is required to gather this information. Market research can be as basic as handing our surveys to current and prospective customers or as detailed as recording the full ethnographic profile of customers by recording their daily activities and behaviors. This kind of research can take time and only shows you a small portion of your potential customer base.

Your existing marketing data can be leveraged through the use of a third party marketing database such as the Marketing Universe of Entiera, Inc. Entiera’s database gives your company access to over 270 million individual consumers in the United States and 23 million US business locations. Their records include 900 consumer variables and 50 business variables that can be used to segment and analyze these populations to pinpoint the most effective marketing methods to reach your target customers.

Entiera’s Marketing Universe can also help you to quantify the size of your potential market to help make business decisions and accurate sales estimates, as well. Once the parameters of your target audience are established, Entiera can help you sort through the population and identify those with the highest likelihood of purchase. These prospects can then be targeted directly through Entiera’s automated direct marketing fulfillment service or through other marketing methods.

Entiera provides a suite of marketing automation services to help make any companies marketing efforts more efficient and more cost effective. Entiera’s many corporate customers report being pleased with not only the high level of service and support provided by Entiera, but also with the ease and speed with which the system can be integrated to a company’s existing systems. Entiera’s Software as a Solution (SaaS) platform provides a very low total acquisition cost to help maximize your Return on Investment.

With Entiera’s marketing Universe, you’ll be able to maintain data integrity, integrate customer data from various marketing and customer contact departments within your company, take advantage of Entiera’s on demand fulfillment services, develop detailed customer profiles, and perform statistical analyses that maximize response to your marketing efforts. Entiera’s automated marketing systems does the heavy lifting while you reap the benefits.

• Electric
• Analytical Balances
• Barcode Printers
• Barcode Scanners
• Electric Fireplaces
• Electric Grills
• POS Equipment
• Receipt Printers
• Counting Scales
• Floor Scales
• Retail Scales
• Wheelchair Scales

These days, more and more people are trying their hand at selling on eBay. They put up their auctions and take a stab at the shipping weight of their items and wait for the bids to roll in. Sometimes, the bidding is great and the seller makes a nice profit. Other times, the bidding is lower than expected and every penny counts. When the margins are slim or the volume of items sold is high, it’s more important to be accurate in estimating your shipping costs.

While eBay does have a shipping cost calculator based on weight and destination that you can use, it relies on you to enter the correct weight of your item. If you don’t know or are using a bathroom scale, chances are you’re wrong. If you bring your item to the post office and they weigh it, you may end up with higher shipping charges than you previously anticipated. Those higher shipping charges might even mean that you lose money on the entire sale.

Using a good shipping scale can provide you with accurate shipping weights to prevent this problem. Of course, this is the age of computers, high powered electronics and the internet, so many of these postage scales can do more than just weigh your package. Several models of Detecto Scales and Pelouse Scales include the ability to calculate the exact postage costs for the package. They can access US Postal Service, UPS, and Fedex rates through the internet and automatically provide you with an accurate shipping cost for your item.

Many of these modern scales connect to your computer and can interact directly with postage printing programs to save you a trip to the post office. Just leave the outgoing letter or small package for your postal carrier or call for a pickup from your shipping carrier and you’re all set. This is particularly handy if you have a number of packages to ship each week.

While professional series shipping scales for high volume commercial applications can run over a thousand dollars, there are many very good units available between $25 and $100. If you are starting a business on eBay or are already running one, consider this small investment to make sure you are maximizing the profit from each sale. The cost of the scale can actually be a tax deductible expense against your business income if it is dedicated to business use only.

If you are in business as a carpenter, you’ll need a hammer. If you’re a plumber, you’ll need a wrench. As an eBay business owner, the right tool for the job is an accurate shipping scale and a printer that lets you buy and print your own postage online. Quicksupply.net has a wide variety of POS scales that will fit your budget, no matter how big or small your internet business is.